About us

Belinda Daly, the founder of The Marketing Edit, is a senior marketing, digital and communications consultant with over 25 years experience in the retail and property sector. Belinda has worked for a number of leading property companies including Lend Lease, Walker Corporation, Stockland and most recently led the marketing function for AMP Capital Shopping Centres overseeing the marketing and branding of 29 shopping centres in Australia and New Zealand.

Belinda has extensive experience on the branding, repositioning and launch process having worked on numerous development projects including Pacific Fair, Macquarie Centre and Rhodes Shopping Centre.

Belinda has developed award-winning customer experience programs and has a deep interest in using multichannel segmented strategies to reach customers using a customer-led approach. 

To deliver all client briefs, Belinda creates a bespoke team to meet the objectives of the specific project and achieve business goals in the most strategic way possible. 

Belinda founded The Marketing Edit which has been built from a passion to help businesses decipher the complexity of marketing in today’s world and to develop strategies that grow their businesses. She has been appointed as a Marketing Mentor for a number of property companies.

In 2021, Belinda was named as a Citizen of the Year finalist in the Inner West Council annual awards, and in 2024 was awarded the Local Woman of the Year for the Balmain Electorate in NSW. 


Belinda Isn't Just A Consultant; She's Become An Integral Part Of Our Family Business For Over 7 Years Now. Her Strategic Insights, Creative Solutions, And Unwavering Commitment Have Taken Our Brand To New Heights.
Nicole Hacinas
Banna Property Group