Belinda Daly, the founder of The Marketing Edit, is a senior marketing, digital and communications consultant with over 25 years experience in the retail and property sector. Belinda has worked for a number of leading property companies including Lend Lease, Walker Corporation, Stockland and most recently led the marketing function for AMP Capital Shopping Centres overseeing the marketing and branding of 29 shopping centres in Australia and New Zealand.

Belinda has extensive experience on the branding, repositioning and launch process having worked on numerous development projects including Pacific Fair, Macquarie Centre and Rhodes Shopping Centre.

Belinda has developed award-winning customer experience programs and has a deep interest in using multichannel segmented strategies to reach customers using a customer-led approach. 

To deliver all client briefs, Belinda creates a bespoke team to meet the objectives of the specific project and achieve business goals in the most strategic way possible.